Challenge
The Halal Guys Franchise, Inc. needed an updated site that reflected the evolution of the brand. It had humble beginnings as a single food cart in Midtown, New York City in 1990. But since 2013, THG had rapidly expanded into a fast casual franchise with nearly 100 brick and mortar restaurants across 3 continents.
Solution
An entirely new design + staying true to its Halal/Egyptian roots + reflecting the key demographic: American Millennials and Gen Zers.
THG felt that a new site was long overdue. The goal was a sleek, more modern looking site that still incorporated the brand’s red and yellow colors. In partnership with Gourmet Marketing, we were able to build and launch a brand new site that offered easy online ordering capabilities for delivery, pickup, and catering and also send a warm invite for users to join The Halal Guys’ Rewards Program and join the ranks of over 65,000 members.
Fully responsive & Mobile Friendly.
A responsive site is essential for pretty much any site in 2020. But restaurants get a signifiant amount of their revenue from orders that are placed via mobile—so it’s basically life or death in their industry. (Check out my case study on launching the app and the impact 3rd party delivery apps have on restaurants.)
Be sure to scroll down to see the before and after screenshots of the site! And definitely shoot me an email if you’d like to work together.
